HAPPEN

You don't need a whole new life to make what you want happen.

You need a way to create movement inside the one you're already holding up.

The women who join Happen aren't short on ambition, ideas, or capability.

They're the women holding the house, the children, the business, the job, the emotional weather, the decisions.

And somewhere under all that, their own desire has gone quiet.

They still want the move. The book. The business growth. The deeper joy. The version of life that feels like theirs again.

They just haven't had much room to hear themselves, let alone leap.

You've spent long enough being rewarded for being the reliable one.

The one who gets it done. Keeps everyone comfortable. Carries the weight. Makes it look easy from the outside.

That identity may have built a lot.

But it has a cost.

When your value has lived for years in being needed, useful, steady and strong, wanting something for yourself can start to feel inconvenient. Selfish, even. Like a threat to the version of you everyone else relies on.

So the desire doesn't disappear.

It gets pushed to the edge of the day. Into the shower. The Notes app. The voice note you never send. The thing you'll look at properly when life calms down a bit.

And if life hasn't calmed down by now, you already know the truth.

It isn't going to.

  • Don't hesitate and when you get inside happen, use the group. Be open, share your deepest darkest thoughts and feelings. Alice will raise your vibe, whilst being validating and compassionate. The group sessions and the feedback were all absolute GOLD.

    — Ellie Tobin Withers - Career coach

  • Alice has an incredible gift for creating a space where you feel completely seen, challenged and supported. She doesn't simply motivate you, she helps you build genuine self-trust and gives you the courage to take aligned action, even when it feels uncomfortable.

    — Marjorie Sanchez, Nutritionist in training

  • If you're drawn to Alice, listen to your inner guidance. It knows the truth and has brought you here for a reason. Alice provides such honest, insightful feedback and support, often where you may not realise you needed it.

    — Sarah Laver - embryologist nutritionist

That's why Happen isn't about becoming a different woman.

It's about deciding you're already her.

Not the role you've been performing. Not the version of you that knows how to keep everything moving while your own wants wait politely in the corner.

Her.

The woman your soul came here to be.

The one who knows what she wants. Trusts what she wants. And is willing to let her life start reflecting it.

This is the shift at the heart of Happen.

You stop waiting for proof, permission, or a magically emptier season.

You make the Leap Decision, and start directing your life from there.

apply and take the first step ➙

Beth left her corporate role

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Katie is building a passionate community

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Chloe has two thriving businesses

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Ceire's confidence soared

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YOU ARE ALREADY HER

YOU ARE ALREADY HER

Because you do not need more pressure.

You do not need another hard productivity system duct-taped onto a full life.

And you do not need to choose between feminine magic and grounded action.

You need both.

The intuition. The desire. The delulu. The timeline-jumping, soul-led, delicious sense that life gets to meet you when you finally meet yourself.

And the structure to hold it. The check-ins. The momentum. The decisions. The movement in small pockets of real life.

That's what makes this work.

Not woo that disappears the second school WhatsApps, client deadlines and dinner hit.

Not structure so rigid it flattens the very magic you're trying to come back to.

Both. At the same time.

So the leap becomes livable.

I've lived this.

I was always on stage. Lead roles, drama school, big productions. Visible, talented, full of potential, and still not free.

Even when I was producing content for BBC Radio, I was still using my gifts inside someone else's structure. Real work. Big wins. Not enough autonomy. Not enough money. Not enough of me in the picture.

Then I built my first online course in the newborn days, COVID was everywhere and everything changed.

For the first time, I wasn't performing. I was directing.

When baby three arrived, I hit the limit of pure surrender. The exhaustion was too loud. The mental load was too heavy. I couldn't access intuition the same way when I was holding that much.

So I stopped pretending I had to choose.

I married the grounded producer's structure with feminine magic.

I decided I was already her, and I started running my choices through that filter.

That's when things started happening in a different way.

Not as a rare, sparkling season.

As a way of living.

That's the work I bring into this room.

Happen is a mastermind for women who are done circling.

Women who know they're capable of more, and are ready to stop living as the supporting actor in everybody else's story.

It's a small, high-touch room for the woman who wants proximity. Intimacy. Real support on the things that matter to her, now.

The group is capped at ten.

Because this work asks for more than access.

It asks for closeness. Enough space for your real life to come into the room. Enough attention for me to coach you on what is actually happening, while it's happening. Enough trust between the women that you aren't performing here either.

You won't be dropped into a big group and left to fend for yourself.

You'll be known.

“She is able to see where the real magic lies within you, and helps you to get to it so that it can be shared with those that need to see it.”

— Sarah Laver - embryologist nutritionist

Inside Happen, you'll be held by me and by a room full of women who understand what it means to carry a lot and still want more.

Women who've lived things. Built things. Lost things. Mothered, grieved, created, led, pivoted, held it together, and reached the point where staying the same has started to feel heavier than changing.

This room holds ambition and softness.

Depth and humour.

Feminine energy and actual momentum.

The kind of support that reminds you who you are when you've gone blurry to yourself.

The kind of room that catches you when you wobble, celebrates you when you leap, and doesn't let you shrink back into the version of you that only knows how to be indispensable.

“Investing in Happen has been one of the best investments I've ever made, not just in my business or career, but in myself.”

— Marjorie Sanchez, Nutritionist in training

This is for you if you know there is something waiting for you, and you're done pretending you can't hear it.

Maybe it's a business shift.

A book.

A move.

A braver relationship with your own voice.

A boundary that finally holds.

A creative project that has lived in your head for years.

A life that feels like yours again after fertility treatment, parenting, loss, burnout, or simply too long being the one everyone leans on.

Or maybe the thing you want is harder to name than that.

You just know you cannot keep being so competent at holding life together that you disappear inside it.

This isn't a course with hours of videos you'll never get round to watching.

It's live, close, intimate support.

Here's what that looks like:

  • Opening focus: You'll begin with a questionnaire, and I'll give you personalised focus points for where you are now and where you're leaping next.

  • Fortnightly coaching and momentum check-ins: Every two weeks you'll check in with me through a short form, and I'll coach you on what's happening in real time.

  • Live group Zoom calls: We meet live every fortnight for coaching, reflection, momentum and honest conversation.

  • Daily group support: I'm present in the group throughout the week with messages and voice notes, so you're not left alone with your own spirals.

  • Bonus access to my online programmes: Including IGNITE, MONEY MINDSET and REACH, plus extra resources, workshops, meditations, guest experts and journal prompts inside the app.

The women who move most powerfully in Happen are not the ones with the most time.

They're the ones who stop waiting for a life with less demand, and start relating to themselves differently inside the life they have.

That's when the book gets written.

The decision gets made.

The business grows.

The opportunity gets answered.

The boundary holds.

The part of you that felt miles away starts feeling close again.

Not because you became more disciplined.

Because you stopped treating your desires like optional extras, and started directing your life from the woman who knows they're sacred.

INVESTMENT & INFO

How it works:

The next cohort starts 7 September 2026.

£2,300 for 3 months or £3450 for 6 months. You choose your level.

If you're feeling the pull, trust that.

You do not need to have it all mapped out before you step in.

You just need to be ready to stop circling the life you want, and start making it happen.

If you have questions, drop me a line at alice@thisisalicerose.com or send me a voice note on Instagram @thisisalicerose.

ENQUIRE NOW: NO OBLIGATION! ➙

This is not an accident that you’re on this page. I know that you are a deeply generous, kind, creative AND ambitious person with so much to offer. I want to show you how you CAN do the things you want to do and not only this, I want to support you in actually DOING THEM. Yay. Feel free to connect with me if you have questions and just drop me a line on alice@thisisalicerose.com or a voice note on my IG @thisisalicerose 

TRUSTED BY...

TRUSTED BY...

  • “If you're drawn to Alice, listen to your inner guidance. It knows the truth and has brought you here for a reason. Alice provides such honest, insightful feedback and support, often where you may not realise you needed it. She is able to see where the real magic lies within you, and helps you to get to it so that it can be shared with those that need to see it. It has been a fantastic 6 months, and I wholeheartedly recommend having Alice as part of your cheerleading team!”

    — Sarah Laver - embryologist nutritionist


  • “Don't hesitate and when you get inside happen, use the group. Be open, share your deepest darkest thoughts and feelings. Alice will raise your vibe, whilst being validating and compassionate. The group sessions and the feedback were all absolute GOLD. I loved How holistic it has been and how much that spiritual guidance has unlocked. I thought I was going to get business mentor support, but that's just been a part of it. Also, how powerful it's been to be part of a community of women who have chosen themselves, sharing all their individual stories.”

    — Ellie Tobin Withers - Career coach

  • Honestly, I am a different person now, or, ok not different but I understand myself so well. I am drawing out the things my heart wants without previously realising I wanted them. I wanted to write a testimonial and agonised over it but if I had to summarise everything I would say this:

    Before joining Happen, I knew I wanted support to navigate the end of my fertility journey, and clarity on the next chapter of my career. I couldn't have imagined how much my life would change over the following 15 months. Alice has an incredible gift for creating a space where you feel completely seen, challenged and supported. She doesn't simply motivate you, she helps you build genuine self-trust and gives you the courage to take aligned action, even when it feels uncomfortable.

    Because of this work, I shared my Rainbow miscarriage story publicly (something I never thought I would do, or even realised I needed to do). I started building my own nutritional therapy business and backed myself in ways I never would have before. The transformation hasn't just been in the things I've done, but in who I've become. I know myself better, I trust myself more, and I finally feel confident in my own skin. I've found my voice.

    Happen also gave me something I wasn't expecting, a community of incredible women who have become lifelong friends. I never realised how much I needed to experience women truly championing one another. Happen showed me what that looks like. The encouragement, honesty and support from the group has completely changed how I view female friendships and community.

    Investing in Happen has been one of the best investments I've ever made, not just in my business or career, but in myself.

    — Marjorie Sanchez, Nutritionist in training


  • I have followed Alice for a while and done many of her courses. 2023 was a tough one for me and I was looking for something to help me explore better ways to live. I studied nutritional therapy years ago and was slowly rediscovering my interest in it and wanted to re-start my business. One night, I had a dream that I was speaking with Alice and she was helping me make that a reality. Well, I took that as a big sign that I should contact her immediately and see if she could. She told me about her new mastermind Happen that was enrolling that month. We had a call about what it was all about and I signed up there and there. I am naturally a negative self-talker so have put off so many ideas for fear of failure. Alice asks us to re-evaluate our thinking patterns by posing questions that make us re-think the stories we have told ourselves over the years. She has helped me to realise my worth and what I can offer to the world. She has the kindest heart and having her as a mentor has helped me so much. It has been the most amazing journey. I am not the same person I was before I started. I am still a way off launching my business but excited to move forward and have the confidence, self believe and the tools to do so. I have also met the most incredible group of women and the support we have given each other is just phenomenal. It's such a safe and comforting space and although we are not all on the same path we all hold space for each other, it's just wonderful to have shared the experience with them.”

    — Sophia Koullas, @happybalancenutrition

  • “When I first enquired about Happen, I spoke to Alice about feeling stuck in a lot of areas of my life because of the impact that infertility was having. Following an unsuccessful embryo transfer I had some time off work and managed to get myself to a good space mentally and felt the time was right to really push on with some serious self-development. The focus was around career progression, being more confident and happy and getting myself in the best place possible for my upcoming FET. As my time in Happen evolved, so did my goals and I quickly gained a lot of clarity around how I wanted my life to be. Health concerns that once had been put on the back burner (for a long time) were now being prioritised and addressed and I was feeling much more aware of what I wanted to be like as a person... the future me! The weeks of learning, growing, developing and gaining valuable feedback, insight and recommendations from Alice have helped me immeasurably to progress in a way that will impact all areas of my life in ways that I could not have imagined when I started Happen. It is one of the best decisions I have ever made and I look forward to further coaching with Alice in her safe, compassionate style.”

    @anotherfertilityaccount

  • “HAPPEN has been an extraordinary journey. I arrived, exhausted and low, with a dusty bag of former skills and career achievements, that had been put to one side while I went through a long and arduous fertility journey. Alice did a huge Mary Poppins on that whole bag - emptied it out, gave it a good shake, a good airing, and the opportunity to choose what was going to go in the streamlined bag going forwards. Since starting work with HAPPEN, I have totally shifted my life on its axis. I thought that what I wanted was to really push forward my career now that my daughters are old enough. What happened was that++. My career has received a huge jolt of energy, momentum and power, AND I have reframed my personal life to manage a far more nourishing family/work balance. I am coming out of this course with a new business that is launching AND more time with my family! It feels amazing.”

    — Susannah Tresilian @envisioncoachinguk (former BBC Radio 4 Woman’s Hour producer)

  • “I joined Happen after loving the experience of Alice Rose’s Growth Gang! It felt so exciting and exhilarating to explore the possibility of teaching yoga. I’m a member of Alice’s Liferaft and I’ve had 1-1 coaching sessions too which have been life changing. I know from experience that joining Happen would be a positive and powerful investment. I love Alice’s coaching style, she is an all round amazing person full of enthusiasm, compassion and joy! It was the best decision! I am now actively teaching yoga to amazing women on their fertility journey. I am ready to launch my own weekly class ‘Venus’. The goals set at the beginning of Happen have been reached and I plan to build on these and move forwards with my yoga business.”

    — Gemma Griffiths @align2yoga

  • “I knew on joining Happen that what I am doing career wise no longer wholly fits me. I had the foundations of an idea but it felt huge an unachievable. Not only have I achieved huge strides towards my tangible goals but I also now fully believe that it’s all going to work out - maybe even better than I can conceive.”

    — Chloe @thatholidaymum

  • “I went to HAPPEN programme to work on myself. Dealing with infertility for many many years, you realise that it is just taking your life away. You stop focusing on yourself, your life, your dreams and your goals. And that is where I am now, working on myself. The magic is not going to happen overnight, but thanks to Alice and Happenette girls I start to see myself. It is teaching me to find the balance here. Learning to trust myself.“

  • “The best investment”

    I found Alice and joined Happen as I was trying to emerge from some incredibly difficult times in my early and middle 30's. Fertility struggles, divorce, a personal reckoning, followed by more IVF and miscarriage, alongside some difficult family issues. I had tried counselling and psychology but issues and challenges just weren't resolving for me... enter Alice Rose, Happen and the amazing Happenettes!

    I was wary at first - I wasn't trying to launch a huge idea or business into the world (yet!), would this be the right space for me? I'm so glad I embarked on the adventure because its been the best investment in my personal growth, and helped shift my outlook and headspace. I have learnt practical tools to help create lasting change to the way I feel and show up in the world. I now feel in charge of my own destiny and know that I have control over what my future will look like. Alice has the most empathetic and practical coaching style and has the perfect mix of cognitive behavioural coaching and cheerleading to keep you accountable and overcome things like imposter syndrome and the negative self talk that holds us back.

    Katie Dunn - Substack Beyond the Norm

  • “I came to Happen looking for magic. I wanted that life changing transformation. I wanted that seismic shift away from the place I was in. Which was a place of hoping and overwhelmed with needs and wants but no idea how to truly put it into action to get the life of my dreams. Everything I came looking for I got and then some. During the three months of happen my life and future has changed. Happen was so much more than focusing on my business goals. It gave me the tools, resources, support and inspiration to truly build the life and mindset I wanted. So much of the work for me was about becoming the future me I wanted, all parts not just the characteristics, the vision, the beliefs, the mindset, the habits, the goals, the joy! I’m leaving my corporate job to run my business at the end of July and it’s the life I didn’t think would be possible. The women in the group have become my friends, the inspiration and drive and support from them was magic. There’s is something truly powerful about a group of women who support each other. I never would have been able to do this without them or Alice.”

    — Beth Raymond, @bossworduk

  • “If you’re thinking of working with alice  - I would say absolutely go for it! Alice is a fabulous coach/mentor. There was a very good balance between business development but also the underlying work we need to do on ourselves to grow our business. So I never felt that the advice was ever empty or forceful or ingenuine. It felt very aligned and encouraging and supportive, and you held me through so much, which I'm incredibly grateful for, and wish I didn't cry on so many of our sessions! But the exact mentorship that I was looking for was what you offered me. So that combination of personal and spiritual development enmeshed with, and being mirrored within my business.” 

    — COACH:  J

FAQs

  • Ten spaces maximum so I can give each Happen client the best possible energy and attention.

  • Spaces are reviewed every 3 months and any that become available will be opened up! Please enquire if you're interested.

  • Once you’ve made the commitment refunds can’t be offered due to the way Happen works - please contact me about any wobbles!

  • My advice is to complete the application so we can look at your current circumstances together and see if it’s the right fit. If you’re being pulled towards this page there’s usually something to be explored.

  • I’ve designed this Mastermind so it is easy to make part of your day and weeks.

    No matter how busy things are, it’s usually a question of prioritisation and energy rather than time - and I can help with those things.

    I run a business, have three kids and am the breadwinner in my household and I can categorically tell you that investing in a mastermind myself has given me BACK sooooo much time, peace, joy, abundance and happiness.

    Please don't let time be the reason!!

  • HAPPEN is a high support coaching container, the investment is £2300 for three months.

  • Yes you can! Working together across longer periods of time can deepen the results and really see the inner work manifest in very real and tangible ways.

    I'm proud that many Happen clients renew their spaces because they love the experience so much, have had incredible results and want to keep that momentum going, with the compassionate and high energy unique to this experience.