Think! What Not to Say #twnts

"just relax!"
"want one of my kids?"
"why don't you just adopt?"

I launched my campaign in October 2018 after realising that the wider world (outside the ttc - 'trying to conceive' - community) really needed to understand fertility and infertility more.

If there was more open dialogue and much better mainstream media representation as well as real stories reflected in marketing campaigns from brands, we would have much stronger awareness. In turn I believe this can lead to fewer relationships falling apart (including between family members and friends as well as partners and marriages); better management at work from employees and colleagues and much more empathetic and considered approaches in clinical settings. The people going through it wouldn't need to feel so fearful, ashamed or alone if their experiences were better understood so that they were properly cared for and spoken to about it by the people in their lives.

I launched with a video, podcast, blog and social media campaign with a hashtag #twnts (think what not to say). The videos, below, have all been viewed and shared many thousands of times. 

Here are the videos...
this one is full of the classics we hear from friends and family allll. the. time...! None of these are very helpful. None at all. 
I made this one to express how patients hear the things healthcare professionals say to them...this is something I am so keen to raise awareness on and change. There should be sacred space in fertility clinics where no patient should have to feel shocked, upset or misunderstood by the people who are supposed to understand.
This was a very silly one for Christmas! Mariah as you've never seen her before! 
Covid Special. I made this one with the help of my friend and business partner Cat Strawbridge for a Cat and Alice project with Merck pharmaceutical. It was shared with thousands of healthcare professionals on a global webinar.
I made this one to celebrate one year of campaigning! I was really proud of the impact the campaign was having, but there still remains a huge amount of work to do to help people truly understand what going through this is like.